Roger Vivier Unveils a Magical Two Chapter Holiday Campaign
Roger Vivier enters the festive season with a poetic two chapter campaign that blends nocturnal magic with the promise of renewal. Following the opening of the newly inaugurated Maison Vivier, the House presents a visual narrative designed like an illustrated book, inviting readers into a world where imagination meets exceptional craftsmanship.
Conceived by creative director Gherardo Felloni, the campaign comes to life through an exquisite miniature model created by artist Nicolas Pierre. Known for his delicate approach to urban architecture and his affection for Parisian charm, Pierre transforms the historic Hôtel Particulier into a dreamlike stage. Every element of the model is crafted with meticulous detail, turning the Maison into a suspended, intimate theater where poetry is woven into every corner.
The first chapter, titled Holiday, has already been revealed. It captures the wonder of a winter night, where Maison Vivier glows like a luminous jewel box. Here, the Efflorescence creations shine at the heart of the story. Their crystal buckles reflect the festive spirit with an effortless grace. One standout is a black satin pump adorned with a sparkling jewel placed on the heel, a modern gesture of confident elegance. Surrounding it, satin ribbon embroidered minaudières unfold into three dimensional rose gardens, paying tribute to the House’s artisanal mastery. Each petal carries its own story, shaped with patience and precision.
The second chapter, New Year, shifts to the dawn of a new day. As light begins to filter between the miniature facades, the atmosphere gains energy, brightness, and optimism. Metallic tones awaken, colors gain intensity, and a sense of beginning takes shape. The iconic Pilgrim buckle, one of the strongest symbols of Roger Vivier, reemerges in a refreshed palette. It graces belts, clutches, and Mary Jane ballerinas with a renewed sense of timeless refinement. A reimagined satin Trompette sandal also makes its entrance, elevated by a square rhinestone buckle. An accompanying clutch completes the silhouette, reaffirming the House’s dedication to sophisticated harmony.
More than a setting, Maison Vivier becomes a place of encounters. It is where heritage meets innovation, fantasy meets expert craftsmanship, and imagination becomes tangible. The miniature model designed by Nicolas Pierre stands as a poetic manifesto. It represents a refined and playful space where new stories can unfold, shaped by the creativity that defines the Maison.
This festive diptych illustrates the essence of Roger Vivier. It celebrates the ability to transform legacy into a living world full of imagination, where dreams take shape as luminous, precious objects. Rich in artistry and emotion, the campaign captures the spirit of the season while honoring the timeless elegance of the House.
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