A New Chapter of Contemporary Moroccan Luxury at The Ritz-Carlton Rabat, Dar Es Salam

The Ritz-Carlton Rabat, Dar Es Salam unveils its newest signature boutique, created in partnership with Moroccan Crea, a renowned design destination celebrating the finest of contemporary Moroccan fashion, craftsmanship, and artistic expression. This opening marks a refined evolution of luxury, where style, heritage, and lifestyle converge into a singular, inspired experience.

Set among the estate’s serene gardens and refined interiors, the boutique extends the hotel’s philosophy of elevated living. After a Tea Time at the Lobby Lounge, a Silk Road-inspired dinner at Rihla, or a wellness escape at The Ritz-Carlton Spa, guests can now immerse themselves in a curated journey of shopping where fashion, craft, and culture blend seamlessly.

“Together with Moroccan Crea, The Ritz-Carlton Rabat, Dar Es Salam redefines the guest experience. It is an art of living where fashion, culture, and well-being are united with elegance,” says Laurent Demoulin, General Manager of The Ritz-Carlton Rabat, Dar Es Salam.

A Night of Haute Couture and High Jewelry

This new chapter was celebrated on November 14, 2025, during an exclusive signature cocktail that gathered leading figures in fashion, design, and the arts. The evening unveiled the exceptional creations of LINEBLEU, the emblematic house of the modern caftan, which presented a bespoke collection of 1,001 caftans crafted exclusively for The Ritz-Carlton Rabat, Dar Es Salam. Guests also witnessed the reveal of NEYLEEN, a contemporary jewelry house whose artistic approach resonated with the hotel’s refined aesthetic.

The event embodied a union of haute couture, jewelry artistry, and the hotel’s distinctive sense of luxury, creating an atmosphere where creativity and elegance met in perfect harmony.

About The Ritz-Carlton Rabat, Dar Es Salam

Nestled in the heart of the Royal Golf Dar Es Salam, The Ritz-Carlton Rabat stands as a testament to the alliance of contemporary refinement and Moroccan heritage. The property celebrates craft and Moorish architecture through grand spaces where Art Deco influences meet traditional design.

Spread across 440 acres of lush gardens and forests, the hotel offers an exceptional setting where nature and sophistication coexist. With 117 rooms and suites, exclusive access to the Royal Golf Dar Es Salam’s two 18-hole courses and one 9-hole course, and proximity to the prestigious Royal Equestrian Club, it offers unparalleled experiences shaped by elegance and authenticity.

Enhanced by its signature Spa and five gastronomic concepts inspired by Moroccan, Asian, and Mediterranean culinary traditions, The Ritz-Carlton Rabat, Dar Es Salam stands as a sanctuary of timeless luxury, where every detail pays tribute to the beauty of craftsmanship and the essence of Moroccan hospitality.