ZYN and Scuderia Ferrari HP Enter a New Era of Partnership

Philip Morris International has announced a major expansion of its long-standing collaboration with Scuderia Ferrari HP, opening a new chapter in a relationship that has shaped motorsport history for more than half a century. Beginning with the Etihad Airways Abu Dhabi Grand Prix in December 2025, ZYN will appear for the first time on the Ferrari livery, symbolizing a unified vision of innovation, performance, and forward momentum.

A Historic Relationship Reinvented

The partnership between PMI and Ferrari has always been anchored in a shared pursuit of progress and excellence. For the 2026 season and beyond, this collaboration extends not only to Scuderia Ferrari HP but also to the Ferrari Challenge Trofeo Pirelli, one of the sport’s most prestigious single-make championships. This evolution marks more than a branding initiative. It reflects a strategic alignment that connects scientific advancement, technological ambition, and a culture of high performance.

ZYN Debuts on the Ferrari Livery

ZYN, the world’s leading nicotine pouch brand, will feature on Ferrari’s Formula 1 cars during selected races, with its first appearance set for the Abu Dhabi Grand Prix on December 7, 2025. This moment signals PMI’s commitment to promoting smoke-free innovation and meeting the needs of adult consumers seeking alternatives.

Company leadership highlights that this partnership embodies a shared determination to push boundaries and create meaningful experiences for millions of adults worldwide. By entering the universe of Ferrari, PMI reinforces its mission to provide modern, scientifically supported alternatives to traditional smoking.

A Shared Culture of Innovation

Ferrari’s management has emphasized that this renewed partnership is built on values such as responsibility, innovation, and continuous improvement. The collaboration reflects a long-term vision shaped by scientific progress and a dedication to excellence both on and off the racetrack.

By connecting ZYN to Ferrari’s global influence, PMI aims to accelerate the transition toward smoke-free solutions. This shift is supported by extensive investment in research and development, cementing the company’s role in redefining the future of nicotine products.

The Vision Behind ZYN

ZYN is recognized as a leading brand in the nicotine pouch segment and stands as an example of PMI’s evolution toward smoke-free alternatives for adult consumers. Although not risk-free, ZYN represents the brand’s technological and scientific progress in providing new options for those who would otherwise continue to smoke. This transition aligns with PMI’s ambition to expand its portfolio beyond tobacco and nicotine over time, building toward innovations in health and wellness.

Toward a Smoke-Free Future

PMI’s smoke-free products are now available in more than one hundred markets and are used by tens of millions of adults worldwide. The growing share of smoke-free revenues highlights the scale of transformation underway within the company. Supported by Ferrari’s global visibility and reputation, PMI reinforces its long-term goal of phasing out cigarettes entirely and promoting a future centered on responsible innovation and scientifically validated alternatives.