Achraf Hakimi Expands His Creative World with JUJ Café in Casablanca

Moroccan football star Achraf Hakimi has officially inaugurated JUJ, his new café in Casablanca, marking a fresh chapter in his growing presence beyond the football field. The opening event brought together a constellation of well known personalities from sports, entertainment, and creative industries, positioning JUJ as an immediate hotspot on the city’s lifestyle map.

More than just a café, JUJ is conceived as a social and cultural space where contemporary design meets a relaxed urban atmosphere. The concept reflects Hakimi’s personal vision of modern Moroccan lifestyle, blending comfort, creativity, and authenticity in a setting designed to welcome both locals and visitors.

Located in one of Casablanca’s vibrant districts, JUJ stands out through its carefully curated ambiance. Clean architectural lines, warm materials, and a modern aesthetic create an inviting environment that encourages connection and conversation. The space is designed for different moments of the day, from casual coffee breaks to longer social gatherings.

The menu follows the same philosophy, offering a refined selection that combines quality ingredients with accessible flavors. While rooted in local inspiration, JUJ embraces a cosmopolitan approach that mirrors Casablanca’s dynamic identity and international outlook.

During the inauguration, Achraf Hakimi shared his enthusiasm for the project, emphasizing his desire to create a place that feels open, inspiring, and representative of a new generation. The strong attendance of public figures and guests highlighted the growing intersection between sports, culture, and lifestyle in Morocco.

With JUJ, Hakimi reinforces his role as a modern icon who extends his influence beyond football into entrepreneurship and creative ventures. The café is expected to quickly become a reference point for Casablanca’s evolving café culture, appealing to a young, curious, and style conscious audience.

JUJ now joins the city’s expanding network of lifestyle destinations, offering a space where design, community, and everyday pleasure come together under the vision of one of Morocco’s most celebrated athletes.