GWM Expands Its Lineup in Morocco with a Strategic Multi-Segment Launch

Great Wall Motors continues to strengthen its position in Morocco with the introduction of four new vehicles across key automotive segments. Unveiled in Casablanca, this major product expansion reflects GWM’s long-term strategy to deliver advanced, accessible, and technology-driven mobility solutions tailored to the evolving needs of Moroccan drivers.

Rolled out over a three-month period, the new lineup spans petrol SUVs, hybrid and plug-in hybrid models, as well as a versatile pick-up, reinforcing the brand’s ambition to address a wide range of uses, from urban commuting to family travel and professional needs.

Strengthening Presence Through Network Expansion

Alongside its product development, GWM continues to expand its national footprint. With more than ten sales points already operating across Morocco and additional openings planned in several cities, the brand is reinforcing proximity, after-sales support, and customer experience nationwide. This expansion underlines GWM’s commitment to building a sustainable and trusted presence in the Moroccan automotive market.

HAVAL JOLION FL Petrol. A Competitive Compact SUV

The HAVAL JOLION FL Petrol joins the range as a strategic compact SUV designed for everyday versatility. Powered by a 1.5L turbocharged petrol engine delivering 150 horsepower and paired with a 7-speed automatic transmission, it offers a balanced driving experience combining efficiency, responsiveness, and comfort.

Available in three trim levels, the JOLION FL Petrol progressively integrates premium features such as Full LED lighting, leather-style upholstery, automatic climate control, panoramic roof, and a 360-degree camera. With a starting price of 209,900 MAD, it positions itself as an accessible and well-equipped option for families and young professionals seeking modern design and technology.

HAVAL H6 PHEV. A New Reference in Plug-In Hybrid SUVs

The HAVAL H6 PHEV enters the Moroccan market as a high-performance plug-in hybrid SUV designed to combine power, efficiency, and everyday usability. Offered in both 4×2 and 4×4 configurations, it delivers up to 364 combined horsepower while offering an electric driving range of up to 106 km, ideal for urban mobility with reduced emissions.

The model features fast DC charging, a large panoramic roof, advanced driver assistance systems, a 14.6-inch touchscreen, premium interior finishes, and generous cabin space. With its spacious boot and refined driving experience, the H6 PHEV targets drivers seeking electrified performance without compromising comfort or practicality.

HAVAL H7 HEV. Hybrid Power with a Bold Identity

The HAVAL H7 HEV strengthens GWM’s hybrid SUV offering with a distinctive, adventurous design and a new-generation hybrid powertrain producing 243 horsepower. Its automatic hybrid transmission ensures smooth and efficient performance across various driving conditions.

Designed with a long wheelbase, the H7 HEV provides generous rear passenger space and a technology-rich interior, including a high-resolution multimedia display, enhanced connectivity, and comprehensive safety systems. Its assertive styling and hybrid efficiency make it a strong contender in the growing hybrid SUV segment in Morocco.

POER DC AT. A Versatile Pick-Up with Premium Comfort

Completing the lineup, the POER DC AT brings a new approach to the pick-up segment, combining professional capability with everyday comfort. Powered by a 2.0L turbo diesel engine and equipped with a 4×4 system and an 8-speed automatic gearbox, it offers strong off-road performance and a payload capacity suitable for demanding use.

Multiple driving modes, reinforced protection, and advanced traction systems ensure adaptability across terrains, while the interior delivers a refined experience with leather finishes, panoramic roof, modern infotainment, and advanced safety features. The POER DC AT is positioned as a practical yet premium solution for both work and leisure.

A Comprehensive Offer for the Moroccan Market

With this expanded lineup, GWM reinforces its ambition to deliver a complete and future-oriented vehicle range in Morocco. From efficient petrol SUVs to electrified models and versatile pick-ups, the brand responds to diverse mobility needs while maintaining a focus on technology, comfort, and accessibility. This strategic launch marks a new chapter in GWM’s growth and competitiveness within the Moroccan automotive landscape.