BYD Strengthens Its Electric Footprint Across the Moroccan Market
As Morocco accelerates its transition toward more sustainable mobility, BYD, distributed locally by Auto Nejma, continues to strengthen its position as a benchmark in the new energy vehicle market. In 2026, the brand stands out not only for its commercial performance, but also for its structured approach to after sales service and customer experience.
Strong Leadership in Electrified Segments
BYD has established itself as the leading brand in new energy vehicles in Morocco, with a dominant presence in both plug in hybrid and fully electric segments. The brand records a leading share in the PHEV category, driven by the success of the Seal U PHEV, a model that resonates strongly with Moroccan drivers seeking efficiency, comfort, and technological reliability.
In the 100 percent electric segment, BYD also maintains a clear lead, confirming the relevance of its product strategy and its long term vision for electric mobility in the Kingdom. This momentum is set to continue throughout 2026, with new model introductions planned to further expand the range and respond to evolving consumer expectations.
After Sales Excellence as a Key Differentiator
Beyond its vehicles, BYD’s success in Morocco is built on a solid and reassuring after sales ecosystem. The brand benefits from a high level of spare parts availability, ensuring faster service times and reduced vehicle immobilization. This operational efficiency plays a crucial role in building trust in a market where electric mobility is still developing.
BYD’s after sales teams are certified according to international standards and supported by continuous training programs designed to keep pace with rapid technological advancements. Combined with advanced diagnostic tools and equipment, this structured approach guarantees high quality interventions and long term reliability for customers.
Maintenance has also been simplified and optimized, with extended service intervals and highly competitive running costs. With controlled maintenance expenses per kilometer, BYD positions itself as one of the most cost efficient electric mobility solutions available in Morocco.
Artificial Intelligence at the Service of the Customer
Innovation also extends to the customer experience. BYD integrates artificial intelligence into its after sales services through an intelligent digital assistant. This solution allows customers to book appointments, organize vehicle pick up and drop off, access guidance on vehicle usage, and explore maintenance options, all through a seamless digital interface.
This AI driven approach reflects BYD’s ambition to go beyond the traditional automotive model, offering services that align with modern lifestyles and expectations of simplicity, transparency, and responsiveness.
Expanding the Network and Looking Ahead
To support its growth, BYD continues to expand and modernize its national network. Recent showroom openings and upgrades reflect a strategy focused on proximity, service quality, and consistency with international brand standards. These developments strengthen BYD’s presence across key Moroccan cities and reinforce customer confidence.
Looking forward, BYD’s ambition in Morocco goes beyond leadership figures. The brand aims to make electric mobility more accessible, reliable, and reassuring, combining advanced technology, controlled ownership costs, and a customer experience designed for the long term. In a rapidly evolving market, BYD positions itself as a key partner in shaping the future of sustainable mobility in Morocco.
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