CUPRA Terramar Named Finalist for Car of the Year 2026

The CUPRA Terramar PHEV has been shortlisted as a finalist for the Car of the Year 2026 Morocco, confirming CUPRA’s continued momentum within the electrified SUV landscape. For the second consecutive year, the brand secures a place among the most notable contenders of the competition, this time with its new Terramar model, which stands out through a bold design language and a strong, assertive character.

A Plug-In Hybrid Designed Around Performance

The CUPRA Terramar PHEV is not positioned as a conventional hybrid SUV. It was developed to preserve the brand’s sporty DNA while embracing advanced plug-in hybrid technology. The result is a vehicle that delivers engaging performance alongside a significant electric driving range, allowing daily journeys to be completed in electric mode while maintaining versatility for longer trips.

This balance between efficiency and driving pleasure is a key reason behind its selection as a COTY finalist.

A Distinctive and Assertive Design

Design is central to the Terramar’s identity. Sharp lines, an expressive front signature, and athletic proportions give the SUV a strong visual presence. Inside, the cabin adopts a driver-focused layout, combining digital interfaces, premium materials, and a modern atmosphere that reflects CUPRA’s performance-oriented philosophy.

In a competition where innovation and emotional appeal are essential, the Terramar’s design plays a decisive role.

Technology That Supports Everyday Use

Beyond its styling and performance, the Terramar PHEV integrates a comprehensive range of technologies aimed at enhancing everyday driving. Advanced driver assistance systems, intuitive connectivity, and efficient energy management contribute to a refined and reassuring experience behind the wheel.

The plug-in hybrid setup allows drivers to benefit from electric driving without compromise, aligning with evolving mobility expectations and sustainability goals.

A Strong Statement from CUPRA

Being shortlisted for Car of the Year 2026 marks an important milestone for CUPRA. It highlights the brand’s ability to evolve while staying true to its identity, delivering vehicles that combine electrification, design, and driving emotion.

With the Terramar PHEV, CUPRA confirms its ambition to redefine the sporty SUV through a bold and forward-looking approach.