New Audi Q3 in Morocco: A Bold New Era for the Premium Compact SUV

Audi is raising the bar once again in the premium compact SUV segment with the launch of the new Audi Q3 in Morocco. Sculpted for a new era, this third generation combines dynamic design, cutting edge lighting technology, advanced driver assistance systems, and enhanced comfort to redefine what drivers expect from a compact luxury SUV.

Available in both SUV and Sportback silhouettes from February 5, 2026, the new Audi Q3 enters the Moroccan market with a starting price of 465,000 Dhs, positioning itself as a strong contender in the premium compact category.

A Stronger, More Emotional Design

Compared to its predecessor, the new Audi Q3 features a more muscular and expressive design. The wide Singleframe grille is positioned high, while the slim headlights are fully integrated into the aerodynamic concept of the vehicle.

A horizontal shoulder line runs from the front to the rear lights, visually dividing the body and creating a refined play of light and shadow. At the rear, a continuous LED light strip and optional digital OLED tail lights enhance the vehicle’s presence on the road.

The S line trim stands out with 19 inch wheels and distinctive bumpers, while a range of exterior colors and wheel designs up to 20 inches allows for a high level of personalization.

Digital Matrix LED with Micro LED Technology

One of the most remarkable innovations of the new Audi Q3 lies in its lighting technology. For the first time in this segment, Audi introduces digital Matrix LED headlights featuring micro LED modules, delivering sharper contrast and improved visibility in challenging weather conditions.

With 25,600 micro LEDs per module, the system ensures precise light distribution and better glare control for other road users. The lighting functions are closely linked to driver assistance systems, offering enhanced lane guidance and visual alerts projected directly into the driver’s field of vision.

This high resolution lighting technology transforms nighttime driving into a safer and more confident experience.

A Spacious and Tech Forward Interior

Inside, the new Audi Q3 brings the digital experience of higher segments into the compact SUV category. A panoramic display combines an 11.9 inch digital instrument cluster with a 12.8 inch MMI touchscreen, complemented by a head up display.

A redesigned steering column control module frees up space in the center console, creating a more open and practical layout. The trunk offers 488 liters of capacity, expandable to 1,386 liters with the rear seats folded. The rear bench is adjustable in length and inclination, highlighting the model’s versatility.

The infotainment system runs on Android Automotive OS, giving access to integrated applications without requiring a smartphone connection. A premium SONOS sound system is also available as an option, delivering an immersive audio experience.

Efficient Power and Enhanced Driving Comfort

The new Audi Q3 TDI 110 kW delivers 150 horsepower and 360 Nm of torque, paired with a seven speed S tronic transmission and front wheel drive, offering efficiency for long journeys.

Audi has also improved driving dynamics with a newly developed standard suspension, while adaptive suspension is available as an option for a more tailored driving experience. Through the Audi drive select system, drivers can choose different driving modes, including the Balanced mode, which optimizes the blend between comfort and agility.

Advanced Driver Assistance Systems

The new Audi Q3 comes equipped with a comprehensive range of driver assistance systems designed to enhance everyday safety. Standard features include park assist, cruise control, lane departure warning, traffic sign recognition, and active driver monitoring.

The adaptive driving assistant plus supports acceleration, braking, lane guidance, and even assisted lane changes on highways. An emergency assistant can take control of the vehicle if the driver becomes unresponsive, guiding the car safely to the roadside.

With its blend of design, technology, comfort, and safety, the new Audi Q3 sets a new benchmark for premium compact SUVs in Morocco.

A Strategic Step for Audi in Morocco

As part of Audi’s New Era strategy in Morocco, the Q3 plays a central role in strengthening the brand’s position in the premium compact segment. With over a decade of success as a best seller in its category, this third generation reflects Audi’s ambition to deliver a more emotional, more technological, and more desirable premium experience.

The new Audi Q3 is not just an evolution. It is a statement of intent for the future of compact luxury SUVs.