One Cigar, One Rule, One Champion — Davidoff’s Long Ash Takes Over Havana Lounge

An Evening Signed Davidoff On May 30th, 2026, Davidoff hosted one of the season’s most distinctive lifestyle events at the Havana Lounge in Marrakech: the Long Ash Competition. Intimate, elegant, and rooted in a decades-long tradition of cigar culture, the evening brought together a curated circle of aficionados for an experience that is as much philosophy as it is sport.

The Art of the Unbroken Ash The premise is deceptively simple. Every participant smokes the same Davidoff cigar — selected by the house with characteristic precision. The objective: keep the ash intact, unbroken and perfectly conical, for as long as possible. No sudden movements. No distraction. Pure composure. The moment any ash breaks away, the competitor is out. At the end, judges measure each remaining stub — and the one who smoked the furthest without losing a single flake wins.

The Perfect Setting The Havana Lounge, with its warm colonial décor, low lighting and perfectly maintained humidor, provided the ideal backdrop for an event of this nature. Guests settled into their seats, cigars were lit in unison, and the room fell into that particular, almost sacred kind of silence that only cigar culture can produce.

A Champion Emerges As the evening unfolded, competitors were gradually eliminated — a stray gesture here, a gentle vibration there — until the final measurements were taken. The 2026 Long Ash Champion of Havana Lounge Marrakech: Youssef Bader, whose ash held with remarkable steadiness through to the end. A well-deserved victory, met with warm applause from the room.

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More Than a Competition But beyond the competition itself, what made the evening truly special was what Davidoff brought to it: a sense of ceremony. From the cigar selection to the atmosphere, every detail was considered. This is what separates a great brand event from a mere gathering — and Davidoff, as ever, knows the difference.

The Davidoff Spirit In a world that too often rewards speed, it is quietly radical to host a competition where the winner is the one who slows down the most. That is the Davidoff spirit — and Marrakech, with its eternal talent for beauty and hospitality, welcomed it perfectly. Nighty Magazine extends its congratulations to Davidoff for an evening of rare distinction, and to Youssef Bader for his composed and well-earned victory. We look forward to the next edition.