Coca-Cola Fan Zone Lights Up Casablanca This World Cup
This summer, football is not just on your screen. It is in the streets, in the air, and at the heart of Casablanca. Coca-Cola® has launched its global “Feel It All” campaign in Morocco, bringing the FIFA World Cup 26™ experience closer to fans across the country through a dedicated Fan Zone at Stade COC in Casablanca. The energy of the world’s biggest tournament, until July 19, 2026, is now within reach.
A Space Built for Connection
The Coca-Cola Fan Zone is designed as more than just a viewing spot. It is a dynamic gathering place where Moroccan supporters can share the emotion of each match together. Live screenings of key fixtures, interactive brand activations, and immersive experiences make this a destination in itself. Moreover, the space is built around the idea that football is best experienced as a collective moment, not a solo one.
Concerts, Celebrations, and Community
Throughout the competition, the Fan Zone will host musical concerts timed around the most anticipated matches. Families, friend groups, and passionate supporters are all welcome. The atmosphere is festive and inclusive, reflecting the way Moroccan fans have always lived football: loudly, warmly, and together. As Charbel El Beyrouthy, General Manager of Coca-Cola in Morocco, put it, football in Morocco is a shared emotion that brings millions together, and this campaign gives fans the chance to truly feel it all.
Win a Hyundai, One Cap at a Time
Beyond the Fan Zone, Coca-Cola® is also running a nationwide promotional campaign tied to the tournament. From June 1 until the end of the competition, fans can look for Coca-Cola® bottles with yellow caps and collect the word “Oussoud” along with a car pictogram. Twenty Hyundai cars are up for grabs, in accordance with applicable terms and conditions. It is a playful way to keep the excitement going even beyond the stadium walls.
A Partnership Decades in the Making
Coca-Cola® has been an official FIFA World Cup™ sponsor since 1978, and its presence in Morocco goes back even further, to 1947. This campaign, therefore, is not simply a marketing activation. It is a continuation of a long-standing commitment to Moroccan communities, built over generations. The brand’s relationship with local fans is rooted in something genuine, and this World Cup moment only deepens it.
The Feeling Is the Point
In Morocco, football has never just been a sport. It carries memory, pride, and the kind of joy that is hard to put into words. The Coca-Cola Fan Zone in Casablanca captures exactly that spirit. Whether you are there for the match, the music, or simply the crowd, this is where the FIFA World Cup 26™ comes alive. Because in Morocco, football is not just watched. It is felt.
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