A Limited Edition Love Story in a Cup at Joe & The Juice

This Valentine’s season, Joe & The Juice Morocco introduces a limited edition creation that blends bold flavor with playful romance. Titled “Jus d’Amour”, the new juice captures the spirit of modern love through a vibrant mix of fruits and a striking red aesthetic that stands out both on the menu and on social media.

Positioned as a fresh alternative to traditional Valentine’s clichés, Jus d’Amour invites customers to celebrate the season with something light, refreshing, and full of character.

A Flavor Designed to Make You Fall

The new juice combines strawberry, banana, passion fruit, pineapple, and apple, creating a layered taste experience that balances sweetness with tropical acidity. The result is a smooth, fruit forward blend that feels indulgent yet refreshing.

Strawberry and banana bring a creamy, comforting base. Passion fruit and pineapple introduce brightness and a subtle tang, while apple adds a crisp finish that ties everything together. The flavor profile feels energetic and uplifting, perfectly aligned with the playful tone of the campaign.

A Playful Twist on Valentine’s Indulgence

With its bold red hue and the words “Temporary Love” wrapped around the cup, Jus d’Amour embraces the fun and lighthearted side of romance. It is a drink that does not take itself too seriously, making it perfect for spontaneous moments, casual dates, or simply treating yourself.

Rather than grand gestures, this creation celebrates small pleasures. A fresh juice shared between friends, a colorful addition to an afternoon break, or a sweet pause during a busy day. It captures the idea that love can be simple, joyful, and easy to enjoy.

A Lifestyle Moment, Not Just a Drink

Beyond the flavor, Jus d’Amour taps into the broader Valentine’s lifestyle trend. Consumers are increasingly looking for experiences rather than traditional gifts. A limited edition seasonal beverage offers a casual yet meaningful way to celebrate, whether with a partner, friends, or solo.

Joe & The Juice has built its identity around urban culture, music, and contemporary design. This Valentine’s launch reinforces that positioning by offering something playful, aesthetic, and aligned with modern dating culture.