Auto Hall Reinvents the Customer Journey With a Fully Integrated Digital Ecosystem

For more than a century, Auto Hall has shaped mobility in Morocco with a legacy built on trust, service, and innovation. In November 2025, the Group marked a new strategic milestone by unveiling a fully integrated digital ecosystem designed to redefine the customer experience and bring its heritage into the future of automotive services.

Presented at the Auto Hall Bernoussi headquarters in Casablanca, this new platform represents far more than a technological upgrade. It is a shift in philosophy, where every interaction is simplified, transparent, and seamlessly connected.

Where Heritage Meets Innovation

With over 100 years accompanying Moroccan drivers, Auto Hall continues to evolve while preserving the values that have earned the Group its reputation. The new platform unifies the brand’s digital universe by merging the redesigned website, the MyAutoHall mobile app, and the service workshop portal into one coherent customer-centric environment.

This transformation builds on the Group’s historical grounding, using a century of expertise as the foundation for a more agile and modern future.

As Auto Hall’s General Manager Achraf Hajjaji explains, this initiative is not just a technological transition but a redefinition of the company’s relationship with its clients. By consolidating its digital ecosystem, Auto Hall becomes a more connected and responsive organization while remaining true to its core values of trust, transparency, and innovation.

A Reinvented Omnichannel Experience

The new Auto Hall ecosystem is designed to place customers at the center of every point of contact. From browsing the updated website to navigating the MyAutoHall application or accessing the workshop portal, users enjoy a fluid and consistent experience.

Customers can now book test drives, schedule service appointments, follow workshop progress, access offers, or submit claims in just a few clicks. This omnichannel approach reflects Auto Hall’s commitment to meeting the expectations of a digitally engaged generation.

MyAutoHall: Mobility at Your Fingertips

The MyAutoHall mobile application acts as a personalized space for customers to manage all their automotive needs. Clear, intuitive, and user-friendly, it empowers users to track their vehicles in real-time, schedule service visits, follow the status of claims, consult their intervention history, and locate service centers across the network.

More than a convenience tool, the app strengthens proximity between Auto Hall and its customers, offering autonomy while fostering trust.

Workshop Portal: Real-Time Transparency

Within Auto Hall’s workshops, the digital portal represents a major evolution in service culture. Every intervention is digitized and electronically signed, guaranteeing traceability and transparency. Reception forms, quality checks, customer signatures, and after-sales documents are generated automatically, reducing paperwork and improving efficiency.

Dynamic screens installed in workshops allow customers to visualize the progress of their vehicle’s service in real time. They can follow each step from diagnosis to delivery while being informed about the latest offers. Digitalization becomes a tangible expression of transparency and customer care.

A High-Performance Integrated Architecture

Behind this unified experience lies a sophisticated technical architecture. Using a centralized Data Lake and a unified API, all digital touchpoints — from the website to the mobile app, workshop portal, credit services, and insurance modules — communicate seamlessly with the Group’s internal systems.

This interconnection enhances operational performance, ensures data consistency, and allows Auto Hall to anticipate customer needs with greater precision.

A New Era for a Pioneering Group

The launch of this integrated digital ecosystem marks the beginning of a renewed long-term vision for Auto Hall. More than a digital project, it embodies a shift in culture, aligning technology with the Group’s enduring values of proximity, expertise, and trust.

By transforming over a century of heritage into a powerful engine of innovation, Auto Hall reinforces its leadership in Moroccan mobility while elevating the experience offered to its customers and partners.