Baristas Opens in Laâyoune and Expands Its National Presence in Morocco

Baristas continues its nationwide expansion with the opening of a new café at Mazeej Mall in Laâyoune. This strategic move marks another milestone in the brand’s steady growth across Morocco, reinforcing its ambition to strengthen its territorial footprint while delivering a refined and accessible gourmet experience.

A Complete Café, Chocolatier and Restaurant Concept

Positioned as a Café, Chocolatier and Restaurant concept, Baristas introduces to Laâyoune a culinary universe centered on Belgian chocolate desserts, specialty coffee, and a diversified food menu designed to accompany every moment of the day.

The menu blends indulgent sweet classics such as crêpes, waffles, pancakes, and rich Belgian chocolate fondants with savory options suited for breakfast, lunch, and dinner. This balanced offering allows Baristas to appeal to families, young professionals, and food lovers seeking both comfort and quality.

The coffee experience plays a central role in the concept. Inspired by international coffee shop trends, the beverage menu integrates evolving consumption standards, innovative drinks, and signature creations that elevate the traditional café experience. The result is a dynamic and contemporary space where indulgence meets craftsmanship.

A Brand Rooted in Moroccan Hospitality

While Baristas adopts an international approach to café culture, the brand remains firmly anchored in the Moroccan context. Hospitality, quality of service, and respect for local consumption habits are key pillars of its identity.

Across its locations, Baristas incorporates subtle Moroccan touches into its offer and adapts to cultural highlights that shape everyday life. This strategy enables the brand to build an authentic and lasting connection with its clientele, ensuring that each new opening resonates with its local community.

The arrival in Laâyoune reflects this vision, aligning with the ongoing development of Morocco’s southern regions and contributing to the strengthening of local economic activity.

Designed as a Modern Lifestyle Space

Beyond its food and beverage offering, Baristas is committed to creating welcoming lifestyle spaces that respond to diverse needs. Whether for a family outing, a business meeting, a casual coffee break, or a relaxed dinner, the concept emphasizes comfort, attentive service, and a warm atmosphere.

Each location is designed to integrate seamlessly into its environment while maintaining the brand’s coherent identity. The Laâyoune café continues this approach, offering a modern setting where conviviality and quality come together.

Strengthening a Growing National Network

Already present in major Moroccan cities including Casablanca and Mohammedia, Baristas confirms with Laâyoune its strategy of controlled and structured expansion. The brand prioritizes high potential locations while ensuring consistency in experience and quality across its network.

The inauguration at Mazeej Mall was celebrated through a festive event that brought together partners, guests, and visitors in a vibrant atmosphere marked by live entertainment, reflecting the spirit of sharing and conviviality that defines Baristas.

A New Gourmet Destination in Laâyoune

With its new address in Laâyoune, Baristas positions itself as a must visit destination for coffee lovers and dessert enthusiasts in the region. By combining Belgian chocolate expertise, innovative coffee culture, and a complete dining offer, the brand continues to shape its place within Morocco’s evolving gourmet landscape.

As it expands its footprint across the Kingdom, Baristas reinforces its ambition to establish itself as a leading name in Morocco’s café and restaurant scene, offering quality, comfort, and a contemporary culinary experience.