Joe & The Juice Opens Its First Store in Casablanca, Bringing a Global Lifestyle Experience to the City
Joe & The Juice continues its expansion in Morocco with the opening of its first store in Casablanca. Located in the heart of Casablanca Finance City, this new address follows the recent opening of the brand’s flagship store in Rabat and marks the beginning of a wider rollout across the city.
Founded in Copenhagen in 2002, Joe & The Juice has grown into an international reference for contemporary lifestyle concepts, with more than 450 locations worldwide. The brand is recognized for combining fresh, made to order juices, specialty coffee, and a health driven menu with a strong urban identity. More than a place to eat or drink, Joe & The Juice represents a modern way of living shaped by energy, creativity, and connection.
Casablanca as the Perfect Urban Setting
Casablanca, Morocco’s economic capital, naturally reflects the spirit of the brand. Vibrant, cosmopolitan, and constantly evolving, the city offers an ideal environment for Joe & The Juice to express its DNA. By choosing Casablanca Finance City, a district symbolizing the city’s modern transformation, the brand positions itself at the crossroads of business, lifestyle, and contemporary culture.
The new store has been designed as a fluid and inspiring living space that adapts to different rhythms of the day. Whether for a healthy break, a casual meeting, or a moment to recharge, the space encourages movement and interaction. Its design pays tribute to Casablanca’s Art Deco heritage, creating a refined dialogue between the brand’s minimalist aesthetic and the city’s architectural identity.
Design, Art, and Local Creative Expression
Art plays a central role in this opening. The store features works by contemporary Moroccan artists, transforming the space into a platform for local creative expression. This artistic approach introduces a strong concept for Casablanca, where each future Joe & The Juice location will be inspired by a different iconic style of the city, making every store unique and deeply connected to its surroundings.
A Meeting Point Shaped by Urban Energy and Community
Beyond its design and menu, Joe & The Juice aims to become a true meeting point for the communities that shape Casablanca today. Entrepreneurs, creatives, students, athletes, and wellness enthusiasts are invited to gather in a space that reflects a shared lifestyle built around energy, balance, and urban culture.
With this opening, Joe & The Juice confirms its ambition to establish a long term presence in Morocco. By blending its international lifestyle vision with local cultural references, the brand continues to strengthen its position as a global concept that remains closely connected to the cities it enters.
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