JJ’s Flowers Brings a Soft and Poetic Take on Valentine’s Day in Casablanca

Since opening its doors in October 2024, JJ’s Flowers has quietly established itself as one of Casablanca’s most distinctive floral studios. Founded by Jihane Sefraoui, the brand approaches floral design as a language of emotion, where flowers are not just decorative but expressive, intimate, and deeply personal.

Located in the Maârif district, JJ’s Flowers is conceived as a calm and inspiring space, far from the usual bustle of the city. Each bouquet is designed with precision and sensitivity, combining seasonal flowers, balanced compositions, and subtle color harmonies. The atmosphere reflects the studio’s philosophy: understated elegance, instinctive beauty, and a strong emotional dimension.

For Valentine’s Day 2026, JJ’s Flowers unveils a limited-edition collection of floral compositions that stays true to its identity. Rather than relying on traditional clichés, the collection focuses on sincerity and simplicity, offering arrangements that feel thoughtful, natural, and emotionally resonant.

“For this Valentine’s Day, I wanted to create compositions that feel honest and sensitive, without excess or artifice, pieces that speak through their sincerity,” explains founder Jihane Sefraoui.

Each creation is designed to accompany meaningful moments with softness, extending the studio’s vision of floral design as an emotional experience. Produced in limited quantities, the Valentine’s Day collection highlights carefully selected flowers and refined arrangements meant to last beyond the occasion itself.

More than a seasonal offering, this collection reflects the essence of JJ’s Flowers: a studio where flowers tell stories, translate feelings, and elevate everyday gestures into lasting memories.

The Valentine’s Day collection is available in-store in limited quantities.