SOUEAST Marks One Year in Morocco with 1,500 Vehicles Sold and the Launch of the New S08 DM

One year after its arrival on the Moroccan market, SOUEAST has plenty to celebrate. The Chinese automotive brand, imported and distributed exclusively by M-AUTOMOTIV, has crossed the milestone of 1,500 vehicles sold in less than twelve months, a figure that confirms the growing appetite of Moroccan drivers for a new generation of SUVs combining technology, design and premium comfort. To mark the occasion, the brand has chosen a fitting gesture: the launch of the SOUEAST S08 DM, its most ambitious model to date.

A Rapid Rise on the Moroccan Market

When SOUEAST made its debut in Morocco a year ago, its ambition was clear: to offer a new vision of the automobile, one that brings together advanced technology, assertive design and an accessible premium experience. The strategy has paid off. With five showrooms already operating in Casablanca, Rabat, Marrakech and Fès, and upcoming openings planned in Tangier, El Jadida and Agadir, the brand is expanding at a steady pace, supported by the strength of the M-AUTOMOTIV group.

The S08 DM, a New Flagship for the D-SUV Segment

The SOUEAST S08 DM arrives as a true showcase of the brand’s expertise. Positioned in the highly competitive D-SUV segment, it stands out with its premium positioning, latest-generation plug-in hybrid powertrain and seven-seat configuration, opening a new chapter in the brand’s story in Morocco.

At its heart lies the KUNPENG Super Hybrid C-DM technology, one of the most capable PHEV systems in its category. The powertrain delivers 347 horsepower and 525 Nm of torque, while maintaining a combined fuel consumption of 5.3 L/100 km. Its 18.4 kWh CATL LFP battery allows for more than 107 km of pure electric driving and a combined range of up to 1,000 km, an answer to the evolving mobility habits of today’s drivers.

An Interior Designed as a Living Space

Conceived as a refined living space on wheels, the S08 DM offers a level of comfort rarely seen in its segment. The cabin features massaging, heated and ventilated seats, tri-zone climate control, an immersive audio system and the latest generation of driver assistance technologies.

The model also distinguishes itself with a series of exclusive features. Among them, the Boss Switch on the passenger side, a retractable rear table supporting up to 30 kg, an integrated 6.4-litre mini refrigerator with both warming (35°C to 50°C) and cooling (6°C to -6°C) functions, modular seats controlled from the central screen, and premium headrest cushions that add a final touch of refinement.

Peace of Mind Built In

Ownership comes with an exceptional level of protection: a 10-year or 1,000,000 km engine warranty, a 7-year or 200,000 km vehicle warranty, and an 8-year or 160,000 km battery warranty.

A First Anniversary as a Starting Point

“In just one year, SOUEAST has managed to establish itself as a recognized brand on the Moroccan automotive market. Reaching the milestone of 1,500 vehicles sold and celebrating this anniversary with the launch of the S08 DM perfectly illustrates the trust our customers place in us and the brand’s momentum. This is only a first step, and we are convinced that SOUEAST has considerable potential in Morocco,” says Souhail Houmaini, Managing Director of M-AUTOMOTIV.

For SOUEAST, this first anniversary is not a destination but a point of departure. The brand approaches the future with a clear promise: to keep raising the standards of the SUV in Morocco, placing technology, comfort and customer experience at the heart of its priorities.

About M-AUTOMOTIV

M-AUTOMOTIV is a Moroccan group specialized in automotive import and distribution. Historically the distributor of Renault and Dacia, the group has expanded its portfolio to become the exclusive importer of several international brands, including SOUEAST, KGM, EXEED and JAC Motors. With a national network of 32 points of sale, nearly 900 employees and an annual volume of more than 32,000 vehicles sold, M-AUTOMOTIV ranks among the leading players in the Moroccan automotive sector.