Orange Maroc and Infobip Deepen Ties Around Smart Message Plus

Casablanca is once again at the centre of Morocco’s digital transformation story. Orange Maroc and Infobip, the global cloud communications platform, have announced a strengthened partnership built around Smart Message Plus, the newest evolution of Orange Maroc’s Smart Message offering. The goal is simple yet ambitious: help Moroccan businesses build smoother, more consistent and more personalised customer relationships across every channel they use.

What Smart Message Plus Actually Does

At its core, Smart Message Plus brings together Infobip’s CPaaS and SaaS technologies with Orange Maroc’s existing communication tools. As a result, companies gain access to new digital channels, including WhatsApp, email and social media, all managed from a single platform. Instead of juggling multiple tools, businesses can now centralise and control every customer interaction in one place. This kind of consolidation matters more than ever, since consumers today expect fast, personal and uninterrupted exchanges with the brands they trust.

A Response to Rising Customer Expectations

Moroccan companies are under growing pressure to modernise how they communicate. Customers want faster replies, more relevant messages and continuity across channels, whether they reach out by phone, chat or social media. Smart Message Plus addresses this directly by allowing businesses to design smoother customer journeys, automate their communications and engage clients through the channels they actually prefer. In other words, the solution shifts the conversation from simple connectivity toward genuine customer experience.

Local Expertise Meets Global Technology

This collaboration pairs two very different strengths. Orange Maroc contributes its deep knowledge of the national market, its close relationships with Moroccan businesses and its expertise in digital services. Infobip, on the other hand, brings global omnichannel technology tested across markets worldwide. Together, the two companies aim to deliver a solution that reflects how Moroccan consumers actually behave, rather than a generic international template.

Industries Set to Benefit Most

Smart Message Plus is designed with several sectors in mind, particularly banking and financial services, retail and distribution, healthcare and education. These industries often rely on high volumes of time sensitive communication, and the platform covers a wide range of use cases. Businesses can send transactional notifications, run personalised campaigns, track orders, automate reminders and manage real time customer conversations, all through the same system.

What the Leaders Are Saying

Mohamed Bennis, B2B Sales Director at Orange Maroc, explained that the company’s ambition goes well beyond connectivity. He noted that Smart Message Plus, enriched by Infobip’s technology, allows clients to centralise, automate and orchestrate their interactions across every digital channel, ultimately supporting a smoother and more engaging customer experience.

Matija Ražem, Chief Commercial Telecom Officer at Infobip, echoed that sentiment. He described the partnership as a way to combine Orange Maroc’s strong market presence with Infobip’s omnichannel CPaaS and SaaS capabilities, helping businesses centralise their interactions and automate customer engagement across the platforms their clients use most.

Looking Toward Smarter Customer Journeys

Beyond simply adding new channels, Smart Message Plus also opens the door to more intelligent customer journeys. Thanks to automation, deeper personalisation and the artificial intelligence capabilities built into Infobip’s platform, businesses can move from reactive communication to a more proactive, tailored approach. This is where the real long term value of the partnership lies.

A Partnership Built on Scale and Trust

Infobip’s global footprint adds further weight to this collaboration. The company reaches over seven billion mobile devices across six continents through more than ten thousand connections, including over eight hundred direct telecom operator links. Founded in 2006, Infobip has recently been recognised as a Leader in the Gartner Magic Quadrant for CPaaS for the fourth consecutive year, alongside recognition from Fortune, Frost & Sullivan and Juniper Research.

Orange Maroc, for its part, serves 18.8 million customers across the Kingdom through a network of nearly 420 points of presence. The operator has been named Morocco’s Customer Service of the Year for seven consecutive years, a distinction that reinforces why this new phase of Smart Message Plus carries real credibility with Moroccan businesses.