A Guerlain Takeover to Experience This Week in Casablanca
From June 25 to 29, one of Casablanca’s most beloved addresses gets an extraordinary makeover. Guerlain takes over Renaissance Fleurs, the flower bar and coffee shop, and transforms it into Terracotta Café du Soleil, an ephemeral pop-up built entirely around the world of Guerlain. Five days only. One address. An experience that is already generating conversation in the city.
A Sensory Experience at the Heart of the City
The Guerlain Casablanca takeover is built around one idea: experience over product. Guests are invited to step into a world of textures, scents, and gestures that feel as much like a mood as they do a beauty ritual. The setting, Terracotta Café du Soleil on rue Bab el Mendeb, provides the perfect frame. Warm tones, natural light, and a relaxed summer atmosphere set the tone for what unfolds inside.
Flash Makeup Sessions and Artisan Workshops
Throughout the five days, visitors can enjoy flash makeup sessions by Guerlain Paris, available daily. Each session is a quick yet deliberate moment, offering a fresh take on the iconic Guerlain aesthetic. Beyond that, two specialty workshops round out the program. On Thursday, an atelier de composition florale by Renaissance invites guests to work with flowers in a creative and unhurried setting. On Monday, a charm bar workshop by Miss Jewels offers a more personal and tactile experience. Both workshops bring a dimension of craft that sits naturally alongside Guerlain’s heritage of detail and savoir-faire.
A Special Focus on Terracotta Dune
A highlight of the event is the spotlight on the Terracotta Dune collection, born from a collaboration between Guerlain and Ait Manos. The collection is available for purchase on-site, with live testing and personalized beauty advice from specialists. For those who purchase a signature Guerlain drink, a complimentary sample is offered as a gesture that ties the sensory experience together.
An Exclusive Limited-Edition Menu
The takeover goes beyond beauty. A limited-edition menu has been created especially for the event, featuring signature drinks inspired by the Guerlain universe alongside sweet bites conceived for the occasion. The result is a rare crossover between beauty and food culture that feels effortless rather than forced. It reinforces the idea that this is not simply a product launch but a complete lifestyle moment.
Five Days to Experience Guerlain Differently
The event opens to the public on Thursday, June 25 and runs through Monday, June 29. A postcards experience is also on offer daily, adding a personal and shareable touch to the visit. Whether you come for the makeup, the workshops, the drinks, or simply the atmosphere, the Guerlain Casablanca takeover at Terracotta Café du Soleil is worth making time for this week.
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