Aleph Hospitality Opens Regional Office in Casablanca and Names Abdellah Essonni as Head of North Africa
Aleph Hospitality, the largest independent hotel management company in the Middle East and Africa, has opened a new regional office in Casablanca, Morocco, and appointed Abdellah Essonni as Regional Vice President for North Africa to support its regional growth strategy and strengthen owner-focused operations.
Aleph Hospitality’s Casablanca office is a key step in the company’s 2026 rollout of four new regional offices designed to boost regional expertise and responsiveness to hotel owners. The Casablanca hub will serve as an important centre for the company’s expanding operations across North Africa, with plans to add resources to the Moroccan team throughout the year to support pre-opening services, asset management, technical assistance and day-to-day operations.
Abdellah Essonni, appointed as Aleph Hospitality’s Regional Vice President for North Africa, brings more than 35 years of hospitality leadership. His experience includes roles as CEO of the Saudi Hospitality Company (a PIF subsidiary), CEO of Abjar Hotels International in Dubai, Chief Hospitality Officer at Maad International, and Managing Director, Asset Management for Actif Invest in Morocco. Essonni has also held executive positions with global hotel brands across four continents.
“It’s an exciting time to take on this opportunity. Aleph Hospitality’s portfolio is growing at an impressive pace, and the opening of the office in Casablanca marks an important milestone in strengthening our presence in the region. I am excited to support the continued development of Aleph Hospitality across North Africa, while delivering outstanding results for our hotels and stakeholders,” said Abdellah Essonni.
Aleph Hospitality manages more than 50 hotels and 7,000+ rooms across 23 countries and 39 cities. Headquartered in Dubai, the company has regional offices in Riyadh, Casablanca, Abidjan, Cape Town and Nairobi. Aleph works with hotel owners either through franchises for branded properties or as a white‑label operator for independent hotels, providing services from site and brand selection to technical assistance, pre-opening and day-to-day operations. Its regional expertise has earned the trust of brands including Marriott, Hilton, IHG, Accor, Best Western, Rotana, Wyndham and Onomo.
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