Ali Drissi Unveils FW24/25: Sur les Toits de Casablanca at Kaan Hotel
Ali Drissi presented his FW24/25 collection during a memorable evening at the elegant Kaan Hotel Casablanca, blending fashion, art, and storytelling in a uniquely immersive experience. The event welcomed a host of notable Moroccan personalities, including Nisrin Erradi, Fayçal Azizi, and other creative figures who are shaping the local cultural landscape.
The Spirit of Casablanca
The evening opened with an exhibition titled “Sur les Toits de Casablanca” (On the Rooftops of Casablanca), showcasing photographs that captured the soul of the city. The images offered a glimpse into the inspiration behind the collection, celebrating the architecture and energy of Casablanca. Guests were able to meet Ali Drissi in person, adding an intimate touch to the experience.
Unexpected Freedom to Fall
A special screening of the short film “Unexpected Freedom to Fall” served as a key highlight of the evening. The film explored the collection’s themes of freedom and individuality, immersing the audience in the designer’s vision and setting a reflective tone for what followed.
A Performance to Remember
The event featured a live performance that left guests captivated. Ten individuals in identical hooded coats appeared at the center of the exhibition, their faces initially hidden. Through a choreographed sequence, they revealed their faces one by one, accompanied by voiceovers sharing personal encounters with Ali Drissi’s atelier. The performance, paired with a custom soundtrack, created a powerful and emotional moment.
The FW24/25 Collection
Ali Drissi’s FW24/25 collection drew inspiration from Casablanca’s vibrant character, blending bold designs, modern silhouettes, and innovative textures. The collection celebrated the city’s unique fusion of tradition and contemporary style, resonating deeply with the audience.
The evening at Kaan Hotel was not only a showcase of Ali Drissi’s talent but also a celebration of Casablanca’s creative energy and cultural richness. From the stunning photography to the dynamic performance, the event highlighted the designer’s ability to weave art, fashion, and storytelling into a cohesive and memorable experience.
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