EXEED Brings the ET and ES to Marrakech’s LH Fashion Show

A Meeting of Fashion and Mobility

At the 12th LH Fashion Show, EXEED placed automotive design alongside Marrakech’s fashion scene. Held on October 17, 2026, at Palm Event, the occasion named the premium automotive brand its Official Transporter. For EXEED, imported exclusively into Morocco by M-AUTOMOTIV, the partnership extended its presence into the country’s creative landscape.

EXEED LH Fashion Show Partnership

Beyond its transport role, the EXEED LH Fashion Show partnership centred on a shared interest in design and detail. Fashion and automotive design both work through proportion, materials and finish. Here, that connection provided the basis for a collaboration shaped around aesthetics, comfort and contemporary luxury.

The ET and ES Enter the Picture

The programme included a display of two models: the EXEED ET and EXEED ES. The release positioned the ET around electric mobility, while highlighting the ES through its elegant lines, comfort and technology. Together, they brought the brand’s design language into a setting usually defined by the runway.

From the Runway to Leila Hadioui’s Art

The programme also extended to October 18, with an exclusive gathering at Villas d’Anfa Marrakech. Conceived by Leila Hadioui around a private exhibition of her paintings, the event included a dedicated EXEED experience for invited guests. In addition, it connected the fashion show’s creative setting with a more intimate encounter with art.

A Broader Presence in Morocco

Through M-AUTOMOTIV, EXEED aims to build a Moroccan identity that reaches beyond its vehicles. Accordingly, its involvement in fashion and art reflects a wider ambition to engage with the country’s cultural scene. The EXEED LH Fashion Show partnership offers one expression of that direction, linking mobility with the environments in which design takes shape.

Design as a Common Thread

Ultimately, the collaboration drew its relevance from a straightforward connection: the attention both industries give to form and experience. With the ET and ES alongside a programme spanning fashion and painting, EXEED outlined how it wants to participate in Morocco’s contemporary lifestyle landscape.