iCAUR 03T and V27 Bring a New SUV Identity to Morocco

A New Arrival for Morocco

Angular silhouettes, electric propulsion and a focus on personal style define iCAUR’s arrival in Morocco. Auto Hall Luxury Motors, a subsidiary of Auto Hall Group, has officially introduced the Chery Group brand with two SUVs: the 03T and V27. The iCAUR Morocco launch brings both models to the market with range-extending technology, with prices starting at MAD 379,000.

Classic Lines, Contemporary Thinking

Under its “Classic Never Fades” philosophy, iCAUR pairs timeless design references with contemporary technology. Geometric forms and assertive proportions give its vehicles a recognisable identity. Meanwhile, personalisation forms part of the brand’s approach, allowing owners to express their preferences through their vehicle. The result is a design language that places character at the centre of the proposition.

Electric Driving with Extended Range

Both models arrive with REEV technology, short for Range Extended Electric Vehicle. Electric motors provide propulsion, while a combustion engine generates electricity to extend driving range. In turn, this configuration supports a wider range of journeys while retaining electric propulsion.

iCAUR 03T: Geometry with Character

The 03T introduces the brand’s aesthetic through a robust silhouette and sharply defined lines. Its multi-chamber, all-aluminium body construction adds a technical detail to that distinctive exterior. Moreover, all-wheel drive forms part of the model’s Moroccan specification. Available in a single REEV AWD version, the 03T is priced at MAD 379,000.

iCAUR V27: A More Expansive Presence

The V27 takes the same design philosophy into a larger, more imposing silhouette. Here, generous proportions accompany a focus on comfort and versatility for daily driving and longer journeys. Buyers can also choose between two drivetrain configurations. The V27 REEV RWD costs MAD 419,000, while the V27 REEV AWD is priced at MAD 459,000.

iCAUR Morocco Launch: Four Cities in Focus

Beyond the vehicles, Auto Hall Luxury Motors plans a presence in Casablanca, Rabat, Marrakech and Tangier by the end of 2026. The rollout will draw on Auto Hall Group’s infrastructure and technical expertise, including specialist after-sales teams. In addition, iCAUR vehicles come with a seven-year manufacturer warranty.

A Distinctive Addition to the Road

With the 03T and V27, iCAUR introduces a clear visual identity alongside a shared approach to electric propulsion. Together, the two SUVs offer different expressions of the same idea: geometric design, contemporary technology and room for individual style. Their Moroccan debut gives drivers two new options, with drivetrain choice setting the V27 apart within the launch range.