Paris Hilton Returns as the Face of Karl Lagerfeld’s New Campaign
A New Chapter of From Paris With Love
Karl Lagerfeld opens a new season with Paris Hilton once again at the centre of its universe. The international icon returns for Fall/Winter 2026-2027 and will continue as the Maison’s ambassador through Spring/Summer 2027. This latest chapter of From Paris With Love combines polished fashion imagery with a playful digital twist.
Paris Hilton Reclaims the Spotlight
For Fall/Winter 2026-2027, the Karl Lagerfeld campaign places Hilton within a minimalist and distinctly modern setting. Her confident presence brings a contemporary edge to the house’s established codes. However, the images retain the refinement associated with the legendary designer’s influential career.
A Winter Wardrobe in Black, White and Navy
Matt Easton photographs Hilton in a series of precise silhouettes from the new collection. Structured suits, sophisticated outerwear and crisp shirts form the foundation of the winter wardrobe. Moreover, a palette of black, white and navy gives the campaign its restrained visual identity.
Paris Hilton and Kit Butler Share the Frame
Alongside Hilton, Kit Butler appears as the face of the menswear line this season. Dressed in coordinated black tailoring, the pair create a polished conversation between womenswear and menswear. Hilton brings assertive glamour, while Butler introduces a quieter and more understated presence.
Their contrasting energies give the images balance without making the two collections feel disconnected. Instead, Hilton and Butler appear as complementary figures within the same visual universe.
NOT-KARL Makes His Digital Debut
Vintage television screens introduce the campaign’s third personality, NOT-KARL. The new digital character draws on Karl Lagerfeld’s unmistakable appearance while bringing a modern sense of humour to the story. As a result, the campaign transforms nostalgia into something more playful and interactive.
NOT-KARL also joins Hilton in a short campaign film built around their unexpected conversation. During the sequence, the character plays with several of her familiar expressions, including “That’s hot.” Therefore, technology becomes a vehicle for personality rather than a simple visual effect.
A Collaboration With History
Paris Hilton’s relationship with Karl Lagerfeld extends beyond the current season. She previously fronted the Fall/Winter 2025-2026 campaign, photographed by Chris Colls, before returning for Spring/Summer 2026.
Those monochrome images introduced From Paris With Love and referenced Karl Interviews Karl, the designer’s celebrated interview format. Since then, each campaign has developed the connection between Hilton’s pop-cultural identity and the Maison’s distinctive spirit.
Two Visions of Contemporary Glamour
The partnership works because Hilton and Karl Lagerfeld share an appreciation for individuality, humour and unapologetic self-expression. Her public persona feels naturally aligned with a house known for combining elegance with irreverence. Furthermore, her ability to reinvent herself mirrors the campaign’s evolving visual language.
A Fashion Story Set to Continue
Ultimately, the new Karl Lagerfeld campaign balances sharp fashion, pop culture and digital storytelling. Kit Butler expands the narrative through menswear, while NOT-KARL introduces a playful connection to the founder’s legacy. With Hilton confirmed through Spring/Summer 2027, From Paris With Love is far from its final chapter.
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