Raymond Weil Marks 50 Years of Swiss Watchmaking with a Legacy Tour Stop in Casablanca
Fifty years after its founding in Geneva, Raymond Weil has brought its anniversary celebrations to Morocco. The Swiss watchmaker chose Casablanca as a stop on its international Legacy Tour, a travelling tribute to five decades of precision, craftsmanship and family heritage, organised alongside its longstanding Moroccan partner Créat’Heure.
An Immersion into Five Decades of Swiss Horology
Conceived as a journey through the universe of the Maison, the Casablanca event on June 8, 2026 showcased Raymond Weil’s most emblematic references alongside the new timepiece created to mark its 50th anniversary. The setting was designed to reflect the elegance and heritage that have defined Swiss watchmaking, offering Moroccan collectors and enthusiasts a rare close encounter with the brand’s history.
Founded in Geneva in 1976, Raymond Weil belongs to the select circle of independent family-owned watch houses. Today led by Elie Bernheim, grandson of the founder, the Maison has built its reputation over three generations on refined watches for both men and women, defined by discreet elegance and a taste for things well made.
Créat’Heure, Exclusive Partner in Morocco for Over 40 Years
The Moroccan stop of the Legacy Tour also celebrates a partnership that has endured for more than four decades. Créat’Heure has been the exclusive agent of Raymond Weil in Morocco for over 40 years, a collaboration between two independent family businesses united by shared values of excellence, transmission and authenticity.
“Casablanca is an important stop on this Legacy Tour, because it embodies the strength of a partnership built over time. Alongside Créat’Heure, we are celebrating fifty years of watchmaking creation, but also the privileged relationship that has connected Raymond Weil to its Moroccan clients across several generations,” said Elie Bernheim, CEO of Raymond Weil.
Three Generations of Expertise in Prestige Watchmaking
Founded in 1940 by Abdessalam Tazi, Créat’Heure has grown around a family savoir-faire passed down through three generations. Developed by Hammad Tazi and now led by Anass Tazi, the house is a reference in haute joaillerie and prestige watchmaking in Morocco, representing international maisons for a demanding and passionate clientele. Its role extends beyond brand representation, built on deep market knowledge, trusted client relationships and the ability to bring the world of fine watchmaking to life locally.
“Hosting the Legacy Tour in Casablanca is an important moment for Créat’Heure. This stop illustrates the depth of the bond between our house and Raymond Weil, and recalls the place this brand holds among watch enthusiasts in Morocco. For more than forty years, we have shared the same standards of detail, service and client relationships,” said Anass Tazi, CEO of Créat’Heure.
A Partnership Built on Trust and Continuity
More than an anniversary celebration, the Casablanca Legacy Tour stands as the story of a valued partnership grounded in trust and a shared passion for horology. As Raymond Weil enters its second half-century, the Moroccan chapter of this journey confirms the enduring place of Swiss fine watchmaking among connoisseurs in the Kingdom, and the role of heritage houses in keeping that tradition alive.
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