Tractafric Motors Marrakech Opens New Showroom

Marrakech has a new address for automotive design lovers. Tractafric Motors Marrakech has officially opened a showroom dedicated to GWM and ZEEKR, two brands known for pushing the boundaries of modern mobility. The launch reflects a broader ambition to bring cutting edge automotive experiences closer to Moroccan clients, right in the heart of the Red City.

A New Home for GWM and ZEEKR

The showroom introduces GWM and ZEEKR to a city long associated with elegance and international flair. Both brands have built reputations around innovation, technology and forward thinking design, values that align naturally with Marrakech’s own identity. As a result, the opening feels less like a simple retail launch and more like a statement of intent for the future of mobility in Morocco.

Located in the Heart of Guéliz

Positioned on Avenue Zerktouni, the showroom sits within Guéliz, one of Marrakech’s most dynamic and cosmopolitan districts. This location places the new space among the boutiques, cafes and design addresses that define the neighborhood’s character. Consequently, visiting the showroom becomes part of a wider lifestyle experience rather than a purely transactional errand.

Younes El Aouad on the Vision Behind the Project

According to Younes El Aouad, General Director of Tractafric Motors Maroc, the opening carries real strategic weight. He describes the project as an important milestone in the company’s development across the country, noting that Marrakech was chosen precisely because of its stature as a key market. His comments underline a clear ambition to deliver an experience that matches the standards GWM and ZEEKR represent internationally.

A Signal of Broader Growth in Morocco

This launch does not stand alone. Tractafric Motors Marrakech is part of a larger rollout strategy, with additional openings already planned throughout the year. In other words, Marrakech marks one step within a much wider network expansion. This approach allows the company to strengthen its presence progressively while staying close to the needs of local clients across different regions.

What This Means for Marrakech Drivers

For residents of Marrakech, the arrival of GWM and ZEEKR through Tractafric Motors Marrakech opens the door to a new generation of vehicles built around design, technology and sustainable mobility. As the automotive market in Morocco continues to evolve, this kind of investment signals confidence in the city’s appetite for innovation. Above all, it gives local drivers direct access to global brands without leaving Guéliz.