50 Years of Ibis: Redefining Comfort and Inspiring Adventures

Ibis, one of the world’s most iconic hotel brands, marks its 50th anniversary with the launch of its global campaign, “Go Get It”. This initiative encourages travelers to seize every opportunity and embark on fulfilling journeys, reaffirming Ibis’s mission to make travel accessible, enjoyable, and unforgettable.

Since its inception in 1974, Ibis has revolutionized the budget hospitality sector by offering quality experiences at affordable prices. This milestone campaign highlights the unique connection between Ibis guests and the brand’s dedicated employees, known as “Heartists”, who bring warmth and authenticity to every stay.

The Moroccan Connection

With nearly 20 hotels across key Moroccan cities like Casablanca, Rabat, Marrakech, and Fès, Ibis plays a vital role in the country’s thriving tourism sector. From business hubs to renowned tourist destinations, Ibis caters to both professional and leisure travelers seeking comfortable and budget-friendly stays.

“Morocco is a rapidly growing destination, and we’re proud to contribute to its hospitality sector. Our mission remains making travel accessible for everyone, while ensuring a quality experience that combines warmth and conviviality,” said Ismail Loubaris, North Africa Commercial Director at Accor.

Music and Innovation at the Core of Ibis’s Identity

As part of the 50th anniversary celebrations, Ibis is amplifying its commitment to innovation and community through the Ibis MUSIC program. This initiative transforms hotels into vibrant cultural hubs with plug-and-play acoustic setups, providing stages for amateur and professional musicians alike. With dedicated music zones and tailored branding kits, Ibis hotels are evolving into spaces where music fosters connection and unforgettable experiences.

“Go Get It” also showcases Ibis’s ongoing investments in technology and service enhancements. From Sweet Bed by Ibis, a premium bedding solution, to digital tools for seamless check-ins and remote work-friendly amenities, the brand continues to redefine what travelers can expect from budget hospitality.

Empowering Local Talent and Partnerships

The Ibis MUSIC program goes beyond performance by actively promoting local artists and organizing in-hotel concerts. This initiative aligns with the brand’s ambition to collaborate with local tourism and cultural partners, strengthening its role as a key contributor to Morocco’s vibrant artistic scene.

A Vision for the Future

Looking ahead, Ibis aims to deepen its ties with local communities and explore new opportunities within Morocco’s dynamic tourism landscape. By adapting to evolving traveler expectations and embracing innovation, the brand is poised to remain a cornerstone of Moroccan hospitality for decades to come.