ICONIC LONDON Arrives in Morocco Exclusively on SheAims
A luminous complexion, softly defined features and makeup that feels easy to wear. ICONIC LONDON brings its approach to beauty to Morocco, where the British brand is now available exclusively through SheAims. Announced in September 2026, the launch introduces a selection for the complexion, eyes and lips.
ICONIC LONDON Morocco: A Focus on Glow
ICONIC LONDON places luminosity at the centre of its makeup universe. Its products favour looks that enhance the complexion and features while maintaining a natural finish. Moreover, the brand combines this visual identity with an emphasis on comfort and ease of application.
From The Illuminator to Lustre Lip Oil
The SheAims selection includes The Illuminator, Sheer Liquid Blush and Prep-Set-Glow, alongside Triple Threat Mascara and Lustre Lip Oil. Together, these products introduce several of the brand’s signature references across different makeup categories. Beyond the complexion, the assortment also offers options for completing an everyday eye or lip look.
A Selection with a Personal Perspective
For SheAims cofounders Hind Hassar and Meriam Aouad, the arrival reflects their own appreciation of the British brand. They describe its appeal through makeup that feels desirable, approachable and easy to incorporate into daily routines. In addition, the launch supports their ambition to introduce Moroccan customers to international beauty brands with distinctive identities.
The SheAims Approach
Founded by Meriam Aouad and Hind Hassar, SheAims is a Moroccan platform dedicated to a carefully selected beauty offering. Alongside online shopping, it provides content designed to help customers navigate their choices. As a result, discovery forms part of the experience, with guidance accompanying the product selection.
A New Addition to the Daily Routine
The ICONIC LONDON Morocco launch expands access to a brand built around luminous, wearable makeup. Above all, it brings a cohesive selection to customers looking to explore that aesthetic through their own routines. The collection is available exclusively at sheaims.com.
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